Peer Health Exchange

After attempting to use the Google Ad Grant a couple of times in-house and a failed attempt by another agency, PHE started to feel like there was no way to get search ads to work. Before they threw in the towel, we asked if we could look at the account. After about 30 days, we were able to get the account set up correctly and converting. We took the grant account from spending around $150 per month to almost fully maximizing the $10,000 a month Google gives to non-profits. This created a $100,000+ a-year marketing budget that didnt exist prior in just a couple of months. We continue to optimize this account, and it continues to spend at or around $9,000 a month with regular maintenance and updating.

Selfsea.org

Selfsea was developed to provide teenagers with a resource that shares experiences directly from other young people on various topics teenagers face. One of the biggest challenges at launch was getting the product in front of young people who are 13-19 years old. This demo can be tough to target on most platforms. With changing privacy rules and tracking, they needed to be creative and willing to try things that might not work. The team at Advertir was trusted in two roles. First, we had a budget for paid promotion. As a steward of the dollars, we collaborated on ways to use the tried and true tactics and test some less popular options to reach their target audience while maximizing the effect of each dollar. Second, we came in and led the growth marketing strategies and helped build the skill set of the marketing department. We have worked with influencers on multiple platforms, including Twitich, TikTok, and Instagram… We have 5x the video creative produced, with better messaging and appealing content. As we found platforms that worked and those that didn’t, we continued to learn how to create even more successful content.

The Results:

Launch April 2022 ( first three months) 40,633 new users

In the next 12 months, we added 209,622 new users, and by Q3 2023, we surpassed 350,000 users.

Discovery Shop

Discovery Shop is a thrift store with over 50 locations nationwide across the US, most on the West Coast. We started working with the Discovery Shop in 2019. In our first meeting, we identified two significant challenges. First was sales growth. As more stores opened, sales would naturally go up. By 2019, the growth had started to stall. The second challenge is the size of their marketing team. They have a team of one staff member and one contracted graphic designer. This role included both internal and external communications and marketing. By partnering with us, they could focus on the internal side while we handled the external marketing. This took a massive weight off the marketing director. As our relationship started to grow, we took small and easy steps. Not only to ensure we were being smart with the budget but also to help build trust with each other. Starting with basic programmatic display ads, we showed an 8x ROI in the first year. Today, we are doing amazing things with them. We have implemented more complex strategies around social media and video content. Discovery Shop now has more traffic coming in store than pre-Covid and consistent year-over-year double-digit profit growth.